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Ontario’s “Prevent-it” Campaign

Ontario Canada’s Workplace Safety and Insurance Board (WSIB) which promotes workplace health and safety, and provides a workers compensation system for the employers and workers of Ontario has put together an impressive media campaign to promote safety in the workplace.   The campaign is called “Prevent-it”.  Here are just a few TV spots that we thought were pretty impressive. The one focus that I applaud them for is instilling the mindset that there is no such thing as an “accident”.  Also that is takes both the employer and employee to implement a functional safety effort.  The website also contains extensive information about prevention, health issues, return to work programs, and links to other health and safety organizations.

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